Our Ingredients


We’re putting sustainable, locally-sourced fish and chips at the top of our menu. Our aim is to serve you environmentally friendly food, right from the sea to your fork.

OurFish


All our fish are caught in the North Sea from stocks which are fully sustainable according to the Marine Conservation Society. We were the first fish and chip shop in the UK to gain Marine Stewardship Council Chain of Custody to sell Scottish North Sea haddock on our menu.

Our specials board always shows the Catch of the Day, where we choose the freshest in-season fish straight from the market that morning. All our fish are caught in the wild, but sometimes might be marked with (F) to let you know they’re from sustainable farmed sources. As more fish become certified by the MSC we’ll start including them on our menu too.

Local and sustainable fish is at the heart of everything we do. It’s all about being responsible. By serving MSC fish and following MSC guidelines we’re doing what we can to spread our message – that sustainably sourced fish is the only way forward.

OurChips


We use two main varieties of potatoes at The Bay; Maris Piper and Markies, both sourced from the finest local seed and grown in the potato-friendly soil of Cambridgeshire. This helps us to serve up our famous Bay chips year in, year out, with the same delicious results.

We chip all our potatoes in our very own kitchen for a fresh chip every time. Every one is cooked the traditional way for extra flavour, using beef dripping to add more taste to each fluffy potato. Our beef dripping is a natural by-product without any additives, and is fully deodorised. We also use a thicker cut chip to help reduce the amount of fat absorbed.

We think all this makes a tastier chip, and hope you do too. All you need to do is add a touch of salt and vinegar.

OUR SUPPLIERS


Our MSC Chain of Custody number is MEP-OLA-004 which ensures all our haddock are caught from sustainable, traceable sources.

Our fish supplier, Coupers Seafoods, has full MSC certification, and all our fish are sourced according to the MSC guide, to make sure we only serve sustainable, in-season fish on our menu.

Our potatoes are sourced locally from William Fraser potato merchants, Potterton.

We like to showcase the best local produce so we source all our ingredients close to home. There’s no better feeling than knowing you’re serving up food that’s grown and produced right on your doorstep.

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OurEnvironment


The beautiful view from our shop reminds us why we care so much about our local environment. From the renewable energy powering our lightbulbs to the fish we fry in our high-efficiency range and the paint on our walls, we’re proud to say we’re carbon neutral and working hard to stay that way.

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Phil's coastal cuisine

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Sea to Plate The Fisherman

Sea to Plate The Processor

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